A Pragmatic Analysis of the WHO's Guidance Video Clips about COVID-19

Abstract

COVID-19 has impacted several parts of people's lives and has emerged in the majority of global countries, so we need to understand its causes, symptoms, prevention, and treatment. This inspired us to conduct a pragmatic analysis of medical speech during COVID-19. The present study tackles some of the pragmatic aspects of medical guiding video clips of COVID-19 that were designed by the World Health Organization (WHO) Thus, the current work targets the following aims in the data under scrutiny: (1) looking at how medical discourse uses the five types of speech acts and their functions (Pragmatic acts) in medical discourse to comprehend how they contribute to meaning and the progress of the action; (2) analyzing the patterns of metaphors, the forms of their use, and the ways they are used, especially war metaphors, to understand their effect on the reality, social life, and development of the pandemic; (3) seeking a convincing and influential alternative to be used in media discourse instead of using the war metaphor;. In relation to the above-mentioned aims, the following hypotheses are set: (1) International organizations have a great role in coexisting with COVID-19. (2) There are ways to replace the war scenario with more positive cognitive frames; (3) The COVID-19 pandemic has been classified as suspicious information, owing to the extensive dissemination To achieve the aims of the study and verify its hypotheses, Two video clips from World Health Organization (WHO) were selected to analyse due to Mey's (2001) pragmatic act model .